| Book Review | The Western Historical Quarterly, 37.3

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| Book Review | The Western Historical Quarterly, 37.3 | The History Cooperative

*Salud!: The Rise of Santa Barbara's Wine Industry*. By Victor W. Geraci. (Reno: University of Nevada Press, 2004. xvii + 250 pp. Illustrations, notes, bibliography, index, $29.95.)
Victor Geraci uses Santa Barbara County's revitalized wine industry to open a window on the globalization of the modern economy. Despite the persistence of artisan wineries there, he concludes, "vertically integrated vintibusinesses stand the best chance of surviving the continuous boom and bust cycles" (p. 80).	1
Geraci begins his study with a historic overview of European wine culture and its subsequent, albeit incomplete, transfer to North America before the emergence of winemaking in California with the arrival of Spanish missionaries, soldiers, and entrepreneurs. In the mid-1800s, California's first commercial wine industry grew in response to the state's expanding population and national and international demand. Santa Barbara County was at the forefront of these early enterprises, ranking third in wine production in the 1860s. Geraci then traces the rocky evolution of the industry before Prohibition, Depression, and world war thwarted the development and sale of fine wines.	. . .

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