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Book Review
| Shopping at Giant Foods: Chinese American Supermarkets in Northern California. By Alfred Yee. (Seattle: University of Washington Press, 2003. xi + 193 pp. Illustrations, appendix, notes, bibliography, index. $35.00.)
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This study chronicles the emergence, expansion, and eventual decline of Chinese American supermarkets in northern California, covering the period from the 1930s to the 1970s. The book discusses the evolution of retailing and marketing strategies, cooperation and conflicts among partners of business ventures, employees' working conditions, and Chinese management's relationship with labor unions. Alfred Yee, who spent over twenty years in Chinese American supermarket business in the Sacramento area before becoming a historian, uses oral histories of former owners, partners, and employees to elucidate the neglected dimensions of Asian American historical experiences. |
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