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Book Review
Oil and Ideology: The Cultural Creation of the American
Petroleum Industry. By Roger M. Olien and Diana Davids Olien.
(Chapel Hill: University of North Carolina Press, 2000. xviii + 305 pp.
Notes, index. $49.95, cloth; $18.95, paper.)
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The historiography of American business is typically divided into two schools: Robber Barons and Captains of Industry. In Oil and Ideology, authors Roger M. Olien and Diana Davids Olien fit firmly into the latter camp, but their approach is postmodern. The Oliens contend that the orthodox view of the industry (that it is monopolistic and dominated by ruthless businessmen) is a cultural construction. It is a "view [that] often seems seriously flawed" being based on biased, poorly researched, and in many cases, simply inaccurate texts (p. x). |
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