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Mark Feldstein (B.A. Harvard, Ph.D. University of North Carolina at Chapel Hill) is associate professor of media and public affairs and director of the journalism oral history project at George Washington University in Washington, D.C. Before academia, he conducted literally thousands of interviews during a twenty-year career as an on-air correspondent at CNN, ABC News, and local television stations. His work has won nearly fifty journalism prizes, including two George Foster Peabody public service awards, the Columbia-DuPont baton for investigative reporting, the Edward R. Murrow broadcasting award, the Sigma Delta Chi bronze medal, and nine regional Emmys. He has also worked as a freelance writer for Time, The Nation, The Washington Monthly, and other magazines and newspapers.
Notes
1 Mark Feldstein, "Prisoners of the Harvest," WTSP-TV (St. Petersburg, Florida: July 1982), re-broadcast on ABC News Nightline (Aug. 1983).
2 Kutler also notes "Voltaire's dictum that history is a pack of tricks the living play upon the dead." He doesn't say so, but by inference that would make journalism a pack of tricks the living play upon themselves. Stanley I. Kutler, The Wars of Watergate: The Last Crisis of Richard Nixon (New York: W. W. Norton & Co., 1990), 166, 615.
3 John R. Tisdale, "Observational Reporting as Oral History: How Journalists Interpreted the Death and Destruction of Hurricane Audrey," Oral History Review 27/2 (Summer/Fall 2000): 44. Similarly, Paul Thompson's description of oral history applies equally to journalism: "a history built around people" that "thrusts life" into its subject. Paul Thompson, The Voice of the Past, 3rd ed. (Oxford, UK: Oxford Univ. Press, 2000), 23.
4 Tisdale, 42.
5 Or, to use the aphorism about oral history, "people talking here and now about the then and there." As Louis Gottschalk explained in Understanding History, "Only a small part of what happened in the past was ever observed.... And only a part of what was observed in the past was remembered by those who observed it; only a part of what was remembered was recorded; only a part of what was recorded has survived; only a part of what has survived has come to historians' attention; only a part of what has come to their attention is credible; only a part of what is credible has been grasped; and only a part of what has been grasped can be expounded or narrated by the historian." Cited in Donald A. Ritchie, Doing Oral History (New York: Twayne Publishers, 1995), ix.
6 Leonard Downie, Jr. and Robert G. Kaiser, The News About the News: American Journalism in Peril (New York: Knopf, 2002), 4, 6.
7 For Thompson, who announces at the outset that his work "is written from a socialist perspective," the purpose of history is quite different from mere truth-telling: "for the historian who wishes to work and write as a socialist, the task must be not simply to celebrate the working class as it is, but to raise its consciousness.... A history is required which leads to action: not to confirm, but to change the world." Yet even Thompson acknowledges that oral history interviews have been "regularly used in a socially and politically conservative manner.... Oral history is not necessarily an instrument for change; it depends upon the spirit in which it is used. Nevertheless, oral history certainly can be a means for transforming both the content and the purpose of history.... History becomes, to put it simply, more democratic." Thompson, 1, vi, 22, 3, 9.
8 Thompson, 7. Similarly, another scholar wrote that "growing interest" in oral history "is in part a reaction to the undeniable fact that most conventional written history and oral tradition is elitist history, being largely the history of society's winners as they choose that it be remembered." Yet the same author also noted sardonically that "[t]he penchant for magnifying the novelty and usefulness of oral historical research—making its practice as much a movement as a scholarly activity—is characteristic of enthusiasms." David Henige, Oral Historiography (London: Longman, 1982), 107, 3.
9 Modern oral history in the U.S. is generally traced to 1948, when Columbia University established its first oral history project under Prof. Allan Nevins, a former journalist. "Designed to collect the reminiscences of major figures in contemporary American public life," one scholar wrote, "it served as a kind of oral appendix to the published memoirs of many of these people." However, the growth of social history in the 1960s soon diversified oral history to the study of non-elites as well. Henige, 107; Trevor Lummis, Listening to History: The Authenticity of Oral Evidence (Totowa, NJ: Barnes & Noble Books, 1988), 17; and Allan Nevins, "Oral History: How and Why It was Born," Wilson Library Bulletin 40 (March 1966): 600–1, republished in David K. Dunaway and Willa K. Baum, eds., Oral History: An Interdisciplinary Anthology (Nashville, TN: American Association for State and Local History, 1984), 27. See also Eva M. McMahon, Elite Oral History Discourse: A Study of Cooperation and Coherence (Tuscaloosa, AL: University of Alabama Press, 1989); and Anthony Selden and Joanna Pappworth, By Word of Mouth: "Elite" Oral History (London: Methuen, 1983).
10 Political ideology aside, a more familiar debate continues about the reliability of oral history interviews. While traditional historians express concerns about the bias and fallibility of memory and prefer written records, oral history interviews offer several benefits often ignored by critics. "One advantage is that there can be no doubt as to its authorship," one scholar has pointed out. "In government circles in Washington it is standard operation procedure that an important letter may be the work of many individuals except the one who signs it.... Another advantage of the oral history interview is that it is not a written document and often contains the freshness and candor which is more typical of direct conversation." In contrast, written "[a]rchives are replete with self-serving documents, with edited and doctored diaries and memoranda written 'for the record.' " Thomas Jefferson's archival records of his slave Sally Hemmings, for example, ultimately proved less meaningful than the oral history recollections of her descendants, who passed down the important truth of their sexual relationship that Jefferson chose not to record—and would only be proved centuries later by DNA testing. Alice Hoffman, "Reliability and Validity in Oral History," Today's Speech 22 (Winter 1974): 23–7 as republished in Dunaway and Baum, 72.
11 Indeed, Trevor Lummis has argued that oral history can have conservative implications: "Because much working-class reminiscence is not particularly critical of the system—indeed, it often shows little overt concern with anything other than the personal— ... [t]he oral testimonies [of] ordinary people [are often ones] of powerlessness and the necessity to accept 'things as they were' rather than to feel militant about things as they 'might have been.' " Moreover, "the practice of recording interviews is not in itself a radical activity. It provides one-sided evidence of the lives of labour but not the movements of capital. It is a method which can provide very detailed accounts of wages, but is silent on the question of profits." Lummis, 142, 144–6.
12 Edward S. Herman & Noam Chomsky, Manufacturing Consent: The Political Economy of the Mass Media (New York: Pantheon Books, 1988); Eric Alterman, What Liberal Media? The Truth About Bias and the News (New York: Basic Books, 2003); and Bernard Goldberg, Bias: A CBS Insider Exposes How The Media Distort the News (New York: Perennial, 2003).
13 Despite his leftist bent, Stone actually preferred written documents as his principal source material—in part, perhaps, because his maverick politics prevented access to the elite policy makers Stone liked to criticize. In contrast, investigative journalist Bob Woodward has relied primarily on interviews, perhaps because his more establishment pedigree allows greater high-level contacts. Investigative reporters typically use both oral and written methodologies, but often prefer one or the other based largely on individual temperament. Andrew Patner, I. F. Stone: A Portrait (New York: Anchor Books, 1988), passim; Leonard Downie, Jr., The New Muckrakers (Washington, D.C.: New Republic Book Co., 1976), chp. 1; Ken Metzler, Newsgathering (Englewood Cliffs, NJ: Prentice-Hall, 1979), 133; Stephen Hess, The Washington Reporter (Washington, D.C.: Brookings Institution, 1981), passim.; and C.A. Tugle, Forest Carr, and Suzanne Huffman, Broadcast News Handbook, 2nd ed. (New York: McGraw-Hill, 2004), 66.
14 Melvin Mencher, News Reporting and Writing, 8th ed. (New York: McGraw Hill, 2000), 71; and Carole Rich, Writing and Reporting the News, 4th ed. (Belmont, CA: Wadsworth, 2003), 405–8, 465.
15 For an interesting comparison of oral history and anthropology, see Micaela Di Leonardo, "Oral History as Ethnographic Encounter," Oral History Review 15 (Spring 1987): 1–20.
16 See, for example, Ben Bagdikian, The Media Monopoly (Boston: Beacon Press, 1987) and Robert W. McChesney, Rich Media, Poor Democracy: Communications Politics in Dubious Times (Urbana, IL: University of Illinois Press, 1999). For a contrary view, see Robert Samuelson, "The Myth of Big Media," Newsweek (Aug. 11, 2003).
17 Dunaway and Blum, 337–9.
18 Thompson, 222.
19 "Accept a cup of tea if it is offered, and be prepared to chat about the family and photographs." Thompson, 240. As for body language, the rules are somewhat different for broadcast journalists, who generally try to avoid nodding in agreement or other movements that might imply an editorial position. See also Charles T. Morrissey, "The Two-Sentence Format as an Interviewing Technique in Oral History Fieldwork," Oral History Review 15 (Spring 1987): fn4.
20 Morrissey, for example, stresses not to put words in the mouths of subjects ("don't seek verification of preconclusions") and to be clear by not ending questions with examples (otherwise "the respondent's answer will address the examples instead of the question they are meant to illustrate"). Morrissey, 47, fn9. See also Akiba A. Cohen, The Television News Interview (Newbury Park, CA: Sage Publications, 1987).
21 Experienced interviewers, however, suggest that sensitive questions may be brought up earlier "when the interviewee helpfully alludes to the matter." Morrissey, fn14.
22 "An interview which ends on a relaxed note is more likely to be remembered as pleasant, and lead on to another." Thompson, 240. A confrontational investigative reporter once offered a less lofty reason for the same strategy: "You never know who is packing heat." NBC correspondent Mark Nykanen to author (Phoenix, Arizona: Summer 1979).
23 Thompson, 232. Investigative reporters are particularly leery of spooking sources by taking notes in front of them, as Bob Woodward and Carl Bernstein explained in their classic All the President's Men (New York: Warner Books, 1974). The result of this strategy is that investigative reporters must then reconstruct their notes—and quotes—after the fact, diminishing reliability. Television journalists have a different approach, usually conducting a "pre-interview" to find out what the subject will say on-camera before the final interview is actually taped. In the final minutes before the taping begins, a television reporter will often make chit-chat to try to avoid discussing interview topics until the cameras are rolling; this approach best preserves spontaneity during the taped interview. Mencher, chp. 15.
24 Clever journalists will often phrase their questions carefully to elicit a desired answer; whether this technique helps lead to truth, or manipulatively obscures it, is a matter of opinion. In addition, as Thompson points out, "interviewers carry into the interview both their own expectations and a social manner which affect their findings." Thompson, 138–39.
25 Thompson refers to this as the difference between an "outsider" and an "insider" conducting the interview: "The insider knows the way round, can be less easily fooled, understands the nuances, and starts with far more useful contacts and, hopefully, as an established person of good faith.... [T]he outsider can ask for the obvious to be explained; while the insider, who may in fact be misinformed in assuming the answer, does not ask for fear of seeming foolish. The outsider also keeps an advantage in being outside the local social network, more easily maintaining a position of neutrality, and so may be spoken to in true confidentiality, with less subsequent anxiety." In journalism, CNN host Larry King takes pride in his non-traditional interviewing approach, cherishing his role as outsider to the point that he deliberately does not read the books of authors he will interview on his television show. King argues that this allows him to maintain a proper distance from the subject and bring to the interview an ignorant curiosity that reflects that of his audience. Thompson also points out how differences of race, sex, and class—as well as insider or outsider status—affect the content of interviews. Thompson, 140–41.
26 Print journalists are not necessarily immune from issues of performance, either. New Yorker writer Janet Malcolm famously wrote that journalistic interviews are a kind of "confidence game" in which reporters act like chameleons, changing their colors to suit their audience. Malcolm, The Journalist and the Murderer (New York: Knopf, 1990). Print journalist Bill Dedman, winner of the Pulitzer prize, has described the purpose of an interview as "getting people to tell you things they wouldn't tell somebody else." In both journalism and oral history, performance is affected by the interview location and the presence of other individuals. For the oral historian, "an interview at home will increase the pressure of 'respectable' home-centered ideals; an interview in a pub is more likely to emphasize dare-devilry and fun; and an interview in the workplace will introduce the influence of work conventions and attitudes." For the television journalist, the interview location also provides visual reinforcement: a hospital backdrop reminds viewers of a physician's medical expertise or a nightclub reinforces a bouncer's unsavory demeanor. In both history and journalism, "[t]he presence of another person at the interview not only inhibits candour, but subtly pressurizes towards a socially acceptable testimony." Yet reluctant subjects—from child abuse victims to whistleblowers—may be emboldened by being interviewed in a supportive group setting. Thompson, 142, 234; and James S. Ettema and Theodore Glasser, Custodians of Conscience (New York: Columbia University Press, 1998), 37. For discussion of another kind of interview performance, see Della Pollock, "Telling the Told: Performing Like a Family," Oral History Review 18 (Fall 1990): 1–36.
27 Thompson, 126.
28 "[D]o not allow yourself to feel embarrassed by pauses," Thompson says. "An interview is not a dialogue, or a conversation." Italics in original. Thompson, 238.
29 "Notes on Interviewing," and "Ten Tips for Interviewers," Southern Oral History Program, University of North Carolina at Chapel Hill, www.sohp.org/howto/guide.
30 Robert L. Hilliard, Writing for Television, Radio, and New Media (Belmont, CA: Wadsworth, 2000), 224. When I was an on-camera television correspondent, I would frequently ask questions that were deliberately redundant but which I felt helped reinforce a point my interviewee was making: So what you're saying is [summarize]? It's as simple as that? Are you sure about that? Such staged questions are not really needed by the oral historian.
31 Such rudeness is often more for public show than a measure of true feelings; witness the importance of the Washington reporter's famous (often liquid) expense account lunch with sources, similar to Thompson's suggestion that the oral historian provide the interviewee "an ample lunch with drink." Thompson, 241.
32 "The legendary Harry Romanoff, former city editor of the defunct Chicago Daily American, once managed to interview mass murderer Richard Speck's mother by pretending to be Speck's attorney," two scholars wrote. "Stories abound about the reporter who calls the scene of some tragedy and tells the voice at the other end, 'This is Coroner O'Bannion. How many dead ones you got?' After a pause, according to the story, the voice replies, 'No, this is Coroner O'Bannion. Who the hell are you?' Often reporters use their own names but imply they are someone else: 'This is Jones calling from headquarters. Who'd you arrest out there?' " David Anderson and Peter Benjaminson, Investigative Reporting (Bloomington: Indiana University Press, 1976), 109. See also Jack Anderson with James Boyd, Confessions of a Muckraker (New York: Ballantine Books, 1979), passim.
33 "[I]t is particularly important not to contradict or argue with an informant," Thompson argues. Thompson, 239.
34 Morrissey, 45.
35 Morrissey, 51. But not all oral historians advocate neutral questioning. Temple University Prof. William Cutler III acknowledged that while questioners "should always try to know their biases and conceal them as far as possible," nonetheless sometimes "the leading question" can "improve the accuracy of any interview, including those done by oral historians." Cutler cited a public opinion study that found "the same people in a test group gave a comparably small number of distorted answers to both leading and straightforward inquiries." Cutler, "Accuracy in Oral History Interviewing," Historical Methods Newsletter 3 (June 1970): 1–7, republished in Dunaway and Baum, 82–3.
36 Morrissey, 51. However, one danger of Morrissey's two-step approach is that it can easily lead to the interviewer's putting words in the subject's mouth.
37 Other metaphors used by journalists for their interviews include "a dance at its best" (ABC's Diane Sawyer) and sex (there is "less foreplay" in "a one-night stand [than] a long-term affair," says writer Ken Auletta). Jack Huber and Dean Diggins, Interviewing America's Top Interviewers: Nineteen Top Interviewers Tell All About What They Do (New York: Birch Lane Press, 1991), 180.
38 Khomeini fled until Fallaci put the chador back on her face. The Italian journalist was similarly provocative with Ethiopia's elderly dictator Haile Selassie, who was notoriously sensitive about his age. Fallaci taunted him, saying, "You're very old and you're afraid of dying aren't you?" Selassie started yelling and ended the interview but Fallaci was unrepentant: "I needed the vendetta, the revenge" against the dictator, she said. Fallaci, 23–27.
39 Paradoxically, Fallaci notes that interviewing "has all the earmarks of honesty and can be the most dishonest thing on earth. Each time you read an interview, you should get a copy of the tape to see how things really went." Fallaci, 22.
40 Fallaci claims that if she could interview God, she would ask: "Given the fact that you are a bastard, because you have invented a life that dies, why did you give us death?" Fallaci, 15, 24. For more on Fallaci, see Santo L. Arico, Oriana Fallaci: The Woman and the Myth (Carbondale, IL: Southern Illinois Univ. Press, 1998).
41 See, for example, Downie and Kaiser, passim; and Neil Postman, Amusing Ourselves to Death: Public Discourse in the Age of Show Business (New York: Viking, 1985), passim.
42 David H. Weaver and G. Cleveland Wilhoit, The American Journalist in the 1990s: U.S. News People at the End of an Era (Mahwah, NJ: Lawrence Erlbaum Associates, 1996), 137, 170.
43 Huber, 7. During my own work as a journalist, I often found that despite the television interviewer's customary antipathy to dead airtime, silence can elicit the most damning admissions of all. "I don't charge extra for rats, they come free when I rent the property," one slumlord eventually told me on-camera. Similarly, a negligent gynecologist responded to my silence by stating, "Oh, I've lacerated many women's [sic] uteruses, this is no big deal." Mark Feldstein, "See No Evil," WTSP-TV (St. Petersburg, FL: March, 1981); and Mark Feldstein, "Investigation of Dr. Milan Vuitch," WDVM-TV (Washington, D.C.: Nov. 1984).
44 A classic example is a Fallaci interview with former Secretary of State Henry Kissinger, whom she goaded into immodestly revealing that he fancied himself a "cowboy who leads the wagon train by riding ahead alone" on his horse. Huber, 29.
45 Even Thompson seems to concede this point, but only in cases of politically incorrect interviewees: "Fascists and capitalists who knew which side I was on often gave me much more vivid and motivated accounts and explanations than if they had blandly assumed I shared their party or class line." But why should interviewees from the left be exempt from this more adversarial interviewing style? Thompson concedes that the famous "good cop/bad cop" style of interrogation—also used with great effectiveness by investigative journalists—has its usefulness in oral history: "This argumentative technique clearly depends on some sort of common membership of a social group, and partly on knowing exactly how far the challenge may be pressed." Thompson, 243–44.
46 Jacquelyn Dowd Hall, "Open Secrets: Memory, Imagination, and the Refashioning of Southern Identity," American Quarterly, Vol. 50, No. 1 (March 1998): 120.
47 See, for example, Kathleen M. Blee, "Evidence, Empathy, and Ethics: Lessons from Oral Histories of the Klan," Journal of American History 80 (Sept. 1993): 596–606.
48 Not completely, of course. One commonality: the debate about whether to "clean up" a subject's ungrammatical quotes in transcripts, which are generally more accessible than original recordings. Here, the debate often centers on whether the accurate transcribing of vernacular is a form of elitist condescension. See Di Leonardo, 14.
49 John Brady, The Craft of Interviewing (Cincinnati: Writer's Digest Books, 1976), 94; and Sissela Bok, Lying: Moral Choice in Public and Private Life (New York: Pantheon Books, 1978), 107–22.
50 Brady, 94. One academic even worried about the ethics of using President Richard Nixon's White House tape recordings since they were made surreptitiously "in a manner that violates the code passed unanimously" by the Oral History Association. "Anguished objections to Nixon-as-historian are based on his violations of every tenent [sic] in [the OHA's] Goals and Guidelines.... As users, we want them made available to the public. As producers, we can never approve of the methods used by the White House." Such ethical fastidiousness, however well-intentioned, seems misplaced. What more reliable historical source could possibly exist than real-time recordings uncontaminated by subsequent sanitizing or memory failures? Such a unique historical treasure trove deserves to be embraced by historians and journalists alike. Amelia Fry, "Reflections on Ethics," Oral History Review 3 (1975): 17–28, as republished in Dunaway and Blum, 151, 161.
51 Brady, 53–54.
52 Thompson, 12.
53 Journalists rarely explain their methodology in any depth in articles or broadcasts. Some reporters have discussed their techniques in memoirs, but as a result have been criticized within the profession as being self-aggrandizing. These include Woodward and Bernstein, All the President's Men; and Anderson and Boyd, Confessions of a Muckraker.
54 See, for example, Samuel Schrager, "What is Social in Oral History?" International Journal of Oral History 4 (June 1983): 76–98.
55 Journalists routinely denounce overuse of anonymous sources even as they engage in it on a daily basis. Similarly, while many oral historians (like Donald Ritchie) criticize anonymity, others (like Theodore Rosengarten) disguise their sources. Ritchie, 100; Rosengarten, All God's Dangers: The Life of Nate Shaw (New York: Avon Books, 1974). For a deconstruction of the journalistic abuse of anonymous sources in a fascinating case study, see Steven Brill, "Pressgate," Brill's Content (Aug. 1998): 122–51. Anthropologists frequently disguise their sources but more unequivocally defend the practice as necessary to pry out "harmful or embarrassing facts.... The tradition of protecting informants' identities is ... deeply and unselfconsciously part of anthropological training." Di Leonardo, 5.
56 By rigorous journalistic standards—an admitted oxymoron in many cases—some works of oral history can be viewed as wanting. For example, a close reading of Constance Curry's oral history of desegregation suggests that she repeats hearsay second-hand quotes without identifying them as such; restates her subjects' rendition of events as unqualified fact without attribution; and "cleans up" interview quotes so that subjects speak with seamless eloquence. Curry, Silver Rights (New York: Harcourt, 1995), 10, 30, 70, 87, passim. Jack Dougherty has also criticized Curry for failing to interview other families involved in desegregation, an omission Dougherty claims is a typical failing of oral history; however, this would once again seem more the failure of an individual practitioner than of oral history as a methodology. Dougherty, "From Anecdote to Analysis: Oral Interviews and New Scholarship in Educational History," Journal of American History 86 (Sept. 1999): 712–23.
57 Ken Howarth, Oral History (Gloucestershire, UK: Sutton Publishing, 1999), 8–9. British spelling is unchanged.
58 "Availability for general research, reinterpretation, and verification defines oral history," Ritchie writes. "By preserving the tapes and transcripts of their interviews, oral historians seek to leave as complete, candid, and reliable a record as possible." Ritche, 6.
59 Not always, of course; oral histories of non-elites often cannot be verified by written documentation. However, by preserving the tapes and transcripts, at least the oral histories themselves can be authenticated.
60 Oral history novices, Charles Morrissey observed wryly, often confuse the tape recorder and the vacuum cleaner. Dunaway and Blum, 76, 116.
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