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| Review | Journal of Social History, 41.1 | The History Cooperative
41.1  
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Fall, 2007
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REVIEWS

SECTION 5
TOURISM AND CULTURE

Histories of Tourism: Representation, Identity and Conflict. Edited by John K. Walton (Clevedon: Channel View Publications, 2005. viii plus 244 pp.).
A collection of independent chapters that began as conference papers, this volume offers readers a wide variety of topics, particularly on the history of tourism in Britain and German-speaking Europe. In a solid introduction, editor John K. Walton lays out a primary objective, which is to try to bridge the gap between the largely ahistorical field of "tourism studies" and the history of tourism as practiced by historians. Like other such collections, there is no unifying thesis, and the quality of contributions varies widely. At least one, "Japanese Tea Party: Representations of Victorian Paradise and Playground in The Geisha (1896)," by Yorimitsu Hashimoto, is interesting but doesn't easily fit into the volume topically. 1
      Nevertheless, many of the essays are thought-provoking contributions both to their individual national subfields and to the history of tourism more generally. John M. MacKenzie's "Empires of Travel: British Guide Books and Cultural Imperialism in the 19th and 20th Centuries" explores the contents of guidebooks tied to the imperial cruise lines. Complementing much recent work on guidebooks used within Europe, MacKenzie's study reveals how the guides offered up an intricately detailed imperial mindset that could simultaneously reflect readers' assumptions and help to craft them. 2
      John Beckerson and John K.Walton's "Selling Air: Marketing the Intangible at British Resorts" expands on work by Alain Corbin and by Walton himself in considering the marketing of air at different seaside resorts. Much like the qualities of waters at spas, seaside air or "ozone", to use eighteenth and early nineteenth-century terminology, was reputed to have unique characteristics. Medical discourse provided the vocabulary that seaside promoters could use to market "their air", thus legitimating travel to the seaside long before pleasure became reason enough for travel to the beach. . . .
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