| Book Review | The Journal of American History, 94.2

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| Book Review | The Journal of American History, 94.2 | The History Cooperative

Book Review

Julius Rosenwald: The Man Who Built Sears, Roebuck and Advanced the Cause of Black Education in the American South. By Peter M. Ascoli. (Bloomington: Indiana University Press, 2006. xvi, 453 pp. $35.00, ISBN 0-253-34741-6.)
The capitalist is a figure absent from most studies of race relations. Yet philanthropists from John D. Rockefeller to Bill Gates have contributed millions to black education. Julius Rosenwald was arguably the greatest benefactor of black education during a period when white-controlled governments underfunded African American schools. This groundbreaking book tells the story of the "Rosenwald schools" for poor blacks and the equally riveting account of Rosenwald's success in turning Sears, Roebuck into a company that dominated retailing.	1
Sears, Roebuck will forever be associated with founder Richard Sears. Sears's genius was meeting the needs of rural people through mail-order catalogs. Sears was so successful that he simply could not finance expansion and impose order on his chaotic operations without outside help. In 1895, the clothier Julius Rosenwald (nicknamed "JR") partnered with Sears, reorganized the company, and took over the corporation when Sears retired in 1907.	. . .

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