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Book Review
| American Commodities in an Age of Empire. By Mona Domosh. (New York: Routledge, 2006. xii, 202 pp. Cloth, $90.00, ISBN 978-0-415-94571-4. Paper, $22.95, ISBN 978-0-415-94572-1.)
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| This book examines how five international companies—H. J. Heinz, Singer, McCormick Harvesting Machine, Eastman Kodak, and New York Life Insurance—helped construct and legitimize an American empire built mostly through commercial expansion rather than territorial conquest. By 1910, those firms had established overseas factories, retail shops, and branch offices in most of Europe and in parts of Australia, New Zealand, Central and South America, and South and East Asia. Mona Domosh, a cultural geographer, analyzes the commercial geography lessons that Americans learned from turn-of-the-century trade cards, print advertisements, and catalogs. Such advertisements, Domosh argues, not only helped legitimize commercial expansion overseas by presenting it as part of the Anglo civilizing mission, but they also helped redefine technology and economic development, rather than race and culture, as the key determinants of a peoples' level of civilization. |
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