| Book Review | The Journal of American History, 93.4

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| Book Review | The Journal of American History, 93.4 | The History Cooperative

Book Review

Food Is Love: Food Advertising and Gender Roles in Modern America. By Katherine J. Par- kin. (Philadelphia: University of Pennsylvania Press, 2006. 296 pp. $47.50, ISBN 978-0-8122-3929–4.)

In Food Is Love, Katherine J. Parkin, an assistant professor of history at Monmouth University, provides an ambitious survey of gender imagery and gender-specific marketing techniques in American advertising throughout the twentieth century. This book joins a large body of literature on images of women in advertising done by feminist scholars in history, literature, business, sociology, education, and media studies. Most such work with a historical perspective has focused on a particular period or a certain cultural phenomenon; few have attempted to assess gender in the advertising industry itself over such a long span of time. Parkin undertakes this broad survey through the lens of food advertising, which has remained one of the top advertising categories since the 1890s. She identifies appeals through which food manufacturers addressed the ideal wife and mother: in sum, the homemaker who made the right food choices ensured her family's health, happiness, and social status (all outcomes in peril from the woman who made the wrong choices!).

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