| Book Review | The Journal of American History, 93.2

You have not been recognized as a subscriber to JAH online. About 182 words from this article are provided below; about 360 words remain.

If you are a individual member of the Organization of American Historians, you may:: • login here if you have already registered for online access.; • Or if you're already logged in register your subscription.
• Set up your online account for the first time.
If you are not a member of the Organization of American Historians, you can:: • Join the OAH and receive many member benefits including print and electronic issues of the Journal of American History.
• Purchase a research pass to gain two-hour access to the entire History Cooperative web site. You will have full access to current issues of the Journal of American History (86.1-present). Note: the Research Pass does not provide access to JSTOR's holdings of the Journal of American History.
Instititutions can:: • Subscribe to this journal and receive print and electronic issues.
• Activate your existing subscription so that we recognize your IP number ranges.

| Book Review | The Journal of American History, 93.2 | The History Cooperative

Book Review

The Corporate Eye: Photography and the Rationalization of American Commercial Culture, 1884–1929. By Elspeth H. Brown. (Baltimore: Johns Hopkins University Press, 2005. x, 334 pp. $49.95, ISBN 0-8018-8099-8.)
Elspeth H. Brown's The Corporate Eye is American studies and interdisciplinary cultural history at its best. Brown carefully analyzes important questions about American culture—and by extension that of the rest of the industrially developed world—between 1884 and 1929. With a keen analytical eye for photography, a thorough grounding in art history method, and a sophisticated grasp of U.S. cultural history, Brown demonstrates how photography evolved from a means for ascertaining personality traits to a carefully managed tool in corporate advertising and public relations.	1
Brown divides her analysis into four chapters. In two she sheds new light on familiar characters—the motion-study gurus Frank Gilbreth and Lillian Gilbreth and the documentary photographer Lewis Hine. The other chapters introduce readers to the equally important employment consultant Dr. Katherine Blackford and the artist/photographer Lejaren à Hiller. In the end, many readers might well conclude that Hiller was the most important of the group.	. . .

There are about 360 more words in this article. Please log in (or, if you are not yet an authorized user, please go to the User Setup page) to gain full access rights. Or if you're already logged in register your subscription.