| Book Review | The Journal of American History, 93.1

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| Book Review | The Journal of American History, 93.1 | The History Cooperative

Book Review

Buffalo Bill in Bologna: The Americanization of the World, 1869–1922. By Robert W. Rydell and Rob Kroes. (Chicago: University of Chicago Press, 2005. xii, 209 pp. $26.00, ISBN 0-226-73242-8.)

As the word is currently used, "globalization" is often seen as a new trend that characterizes our present. The same holds true for "Americanization," which is usually understood as a phenomenon of the second half of the twentieth century. Yet, since the 1990s historians have repeatedly pointed out that both globalization and the related concept of Americanization have a history that dates back much longer. In the case of Americanization, modern scholarship has demonstrated that the period of the 1920s was the first climax of this trend. But when exactly did it begin? Did World War I mark the start of Americanization?

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