|
|
|
Book Review
| Kotex, Kleenex, Huggies: Kimberly-Clark and the Consumer Revolution in American Business. By Thomas Heinrich and Bob Batchelor. (Columbus: Ohio State University Press, 2004. xiv, 263 pp. $48.95, ISBN 0-8142-0976-9.)
|
| Kimberly-Clark shares an intimate acquaintance with the commodification of everyday life in America. The company's influence is as ubiquitous as Kleenex. This well-written monograph tracks the complex history of the business as it grew from a manufacturer of newsprint and paper products in the late nineteenth century to a preeminent purveyor of consumer nondurable goods in the twentieth century. |
. . . |
There are about 357 more words in this article.
Please log in (or, if you are not yet an
authorized user, please go to the
User Setup page) to gain full access rights. Or if you're already logged in register your subscription.
|