| Book Review | The Journal of American History, 92.2

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| Book Review | The Journal of American History, 92.2 | The History Cooperative

Book Review

Authors Inc.: Literary Celebrity in the Modern United States, 1880–1980. By Loren Glass. (New York: New York University Press, 2004. xii, 243 pp. Cloth, $60.00, ISBN 0-8147-3159 7. Paper, $20.00, ISBN 0-8147-3160-0.)
Samuel Clemens tried to register "Mark Twain" both as a trademark and as a corporation. Ernest Hemingway is a continuing industry, his name marketed with clothing, furniture, and outdoor gear. Norman Mailer made headlines when he was handed a million-dollar advance for a novel he had only begun to write.	1
Other writers—Edward Bok, Henry Adams, Jack London, Gertrude Stein—provide added evidence for what Loren Glass in Authors Inc. calls the phenomenon of "celebrity authorship" (p. 3) in the period 1880–1980. That notable writers vigorously marketed their names and personalities, in so doing often overshadowing their work, is not news. John Raeburn's Fame Became of Him (1984) is a revealing account of how Hemingway traded on his public image, and recently a number of critical studies have examined the link between art and money among American writers both high and low.	. . .

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