| Book Review | The Journal of American History, 92.2

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| Book Review | The Journal of American History, 92.2 | The History Cooperative

Book Review

Buyways: Billboards, Automobiles, and the American Landscape. By Catherine Gudis. (New York: Routledge, 2004. viii, 333 pp. Cloth, $90.00, ISBN 0-415-93454-0. Paper, $22.00, ISBN 0-415-93455-9.)
Dr. Catherine Gudis has written what may become the definitive study of the origins, development, and impact of billboards on the American landscape. The comprehensive analysis of this aspect of what has become an integral part of the American roadside, it explores the origins and evolution of the billboard from a geographical, political, aesthetic, and economic perspective. Scholars and enthusiasts of the American roadside would be wise to acquire this book as an essential reference tool.	1
This densely researched book is particularly important for its description of the rise of the outdoor sign industry, and it thereby provides the context for examination of the industry as a powerful lobbying force. While Dr. Gudis does not provide an in-depth analysis of the aesthetics controversy regarding billboards, she provides the sound scholarship for other scholars of the cultural landscape to do so.	. . .

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