| Web Site Review | The Journal of American History, 91.4

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| Web Site Review | The Journal of American History, 91.4 | The History Cooperative

Web Site Review

The Living Room Candidate: Presidential Campaign Commercials, 1952–2004 <http://livingroomcandidate.movingimage.us>. Created and maintained by the American Museum of the Moving Image, Astoria, N.Y. Reviewed Sept. 1, 2004.

"I deeply, deeply resent—and am offended by—the attacks President Carter has made on my husband," Nancy Reagan bristled in one 1980 campaign commercial. Nearly two decades ago, while writing my doctoral dissertation on presidential campaigning, I heard about that advertisement but could not track it down. Queries from coast to coast confirmed that the advertisement had been aired, but I failed to secure a copy. Similarly, years later, when I began teaching a course on presidential campaigning, I assembled a highlight reel of those campaign commercials I could find, not necessarily the most educationally useful ones.

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