| Book Review | The Journal of American History, 90.2

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| Book Review | The Journal of American History, 90.2 | The History Cooperative

Book Review

The Rhetorical Presidency, Propaganda, and the Cold War, 1945–1955. By Shawn J. Parry-Giles. (Westport: Praeger, 2002. xxx, 230 pp. $61.95, ISBN 0-275-97463-4.)

Shawn J. Parry-Giles has written a well-researched, carefully conceived book of interest to students of the U.S. propaganda apparatus and students of presidential rhetoric and communications strategies. Pointing to the target audience, Parry-Giles argues that study of the rhetorical presidency must include greater attention to the modern presidential orchestration of both covert and overt propaganda strategies. Centering this study "on how the Truman and Eisenhower administrations strengthened the power of the rhetorical presidency through their institutionalization of a governmental peacetime propaganda program," the author argues that both presidents restructured use of the bully pulpit and, most significant, "increased the clandestine means by which to thwart such congressional supervision over their ... Cold War policies, relying on multiple media channels to achieve such ends" (p. xviii). Parry-Giles refers to that consolidation of presidential control as a militarization of propaganda policy.

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