| Book Review | The Journal of American History, 90.1

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| Book Review | The Journal of American History, 90.1 | The History Cooperative

Book Review

Selling the Indian: Commercializing & Appropriating American Indian Cultures. Ed. by Carter Jones Meyer and Diana Royer. (Tucson: University of Arizona Press, 2001. xx, 279 pp. Cloth, $40.00, ISBN 0-8165-2147-6. Paper, $22.95, ISBN 0-8165-2148-4.)

Introducing their excellent anthology Selling the Indian, the coeditors, Carter Jones Meyer and Diana Royer, define commercialization as "the exploitation or appropriation of native cultures by non-Indians either for monetary profit or for some other form of personal and/or cultural gain" (p. xi). They clearly identify the serious consequences of that appallingly unoriginal sin: "non-Indians who reinvent American Indian traditions for their own use are committing cultural imperialism," which is "a form of cultural genocide" (pp. xiv, xi). In the book, anthropologists, historians, ethnomusicologists, theater historians, English professors, and American studies people, all of whom write the accessible, jargon-free prose essential for transdisciplinary communication, provide sophisticated insights on complex cross-cultural phenomena, demonstrating the disciplinary convergence characteristic of the best cultural studies about Indians.

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