| Book Review | The Journal of American History, 89.4

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| Book Review | The Journal of American History, 89.4 | The History Cooperative

Book Review

The Corporation as Family: The Gendering of Corporate Welfare, 1890-1930. By Nikki Mandell. (Chapel Hill: University of North Carolina Press, 2002. xii, 208 pp. Cloth, $49.95, ISBN 0-8078-2685-5. Paper, $19.95, ISBN 0-8078-5351-8.)

In the early twentieth century some large industrial employers tried to counter labor's growing militance by providing benefits aimed at making workers tractable and grateful. The benefits ranged from ventilation systems and clean drinking water to home visits from social workers, English classes, dances, athletic teams, and savings and loan plans. By no means appreciated by all workers, these corporate welfare projects did not fulfill their authors' hopes of making workers more loyal to employers. By the 1920s welfare capitalism was dwindling, and corporate welfare managers were replaced by personnel managers. 1

Building on previous studies of corporate welfare, Nikki Mandell's concise analysis makes a sparkling and original contribution. In line with other historical critiques of social control arguments, she treats corporate welfare as a three-way rather than a binary relation, and she offers a thoughtful gender analysis of the whole project. . . .

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