| Web Site Review | The Journal of American History, 88.2

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| Web Site Review | The Journal of American History, 88.2 | The History Cooperative

Web Site Review

Ad*Access<http://scriptorium.lib.duke.edu/adaccess/>. Created by the Digital Scriptorium, Duke University, in 1997–1998. Reviewed March 15–30, 2001.

What kinds of illustrations, messages, and promotions did advertisers develop in the 1910s and 1920s? How had they changed by the 1950s? What images did marketers use to advertise radio tubes or to convince consumers that cosmetics were acceptable? Answering those questions with traditional research would require extensive time and labor—combing through stacks of magazines and newspapers to identify relevant advertisements before synthesizing and analyzing trends. Ad*Access makes some of this research possible online by presenting more than 7,000 advertisements printed primarily in the United States from 1911 to 1955 in a way that allows students and researchers to investigate consumer culture virtually. . . .

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