| Book Review | The Journal of American History, 88.2

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| Book Review | The Journal of American History, 88.2 | The History Cooperative

Book Review

Kodak and the Lens of Nostalgia. By Nancy Martha West. (Charlottesville: University Press of Virginia, 2000. xx, 242 pp. Cloth, $55.00, ISBN 0-8139-1958-4. Paper, $16.95, ISBN 0-8139-1959-2.)

In her analysis of Kodak advertising from 1888 until 1932, Nancy Martha West examines how Kodak made the real consumable by enabling amateur photographers. In 1888, when the Kodak No. 1 camera came equipped with a hundred exposures, the American middle class could erase former conventions of American studio photography—the nineteenth-century conventions of "death" photography—by participating in the aestheticizing abilities of the snapshot. As West says, for the first time in American history the American public reorganized its realities and collected them. Kodak advertisements of this time period further conditioned that public to affirm through "simply pushing a button" that photographs, their subjects, and the nostalgia they captured were aspects of "the hope of effortless abundance." . . .

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