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| Book Review | The Journal of American History, 87.3 | The History Cooperative
87.3  
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December, 2000
  
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Book Review


His and Hers: Gender, Consumption, and Technology. Ed. by Roger Horowitz and Arwen Mohun. (Charlottesville: University Press of Virginia, 1998. ix, 240 pp. Cloth, $49.50, isbn 0-8139-1803-0. Paper, $18.50, ISBN 0-8139-1802-2.)

Talk about ironic coincidences. Just as I began writing this review of this book—a collection of essays about the history of gender and consumption—the most extremely gendered marketing enterprise of all time, the television spectacle Who Wants to Marry a Multimillionaire?, is unraveling. Newspaper commentators are all shuddering in disbelief. Had they read His and Hers, they would probably be shuddering in shocked recognition. . . .

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