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| Book Review | The Journal of American History, 87.2 | The History Cooperative
87.2  
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September, 2000
 
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Book Review



Heritage on Stage: The Invention of Ethnic Place in America's Little Switzerland. By Steven D. Hoelscher. (Madison: University of Wisconsin Press, 1998. xx, 327 pp. Cloth, $57.95, isbn 0-299-15950-7. Paper, $24.95, isbn 0-299-15954-X.)

Heritage on Stage is part of a rapidly growing body of interdisciplinary work shared among geographers, historians, anthropologists, and others who are examining the "invention of ethnicity." In the twentieth century, the invention of ethnicity has almost always involved the business of "ethnic" tourism. Here, Steven D. Hoelscher tells one such story. New Glarus, Wisconsin, was settled by Swiss immigrants in the mid-nineteenth century and is now home to a tourist industry based on its "Swissness"—centered on an annual performance of Friedrich Schiller's 1804 play Wilhelm Tell. . . .


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