| Book Review | The Journal of American History, 87.1

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| Book Review | The Journal of American History, 87.1 | The History Cooperative

Book Review

E. W. Scripps and the Business of Newspapers. By Gerald J. Baldasty . (Urbana: University of Illinois Press, 1999. xiv, 217 pp. Cloth, $42.50, isbn 0-252-02255-6. Paper, $16.95, isbn 0-252-06750-9.)

Edward Willis Scripps was not the only individual to build an extensive group (or chain) of newspapers; eight others were established before 1900. Yet Scripps merits attention, this book convincingly contends, because of his highly unusual approach to journalism—a focus on working-class readers and a strong distrust of advertisers. His highly efficient and centralized management style "pioneered the model of a modern newspaper organization," although today most newspaper chains are themselves subsidiaries of media conglomerates. . . .

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