| Book Review | The Journal of American History, 87.3

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| Book Review | The Journal of American History, 87.3 | The History Cooperative

Book Review

Masters of Enterprise: Giants of American Business from John Jacob Astor and J. P. Morgan to Bill Gates and Oprah Winfrey. By H. W. Brands. (New York: Free Press, 1999. xii, 354 pp. $26.00, ISBN 0-684-85473-2.)

H. W. Brands has selected twenty-five highly successful entrepreneurs to reflect the diversity of American business over two hundred years; he distills the life of each individual to explain what difference that life made in the development of particular areas of business and to reflect on the qualities involved in business leadership. While the studies are sketches, or cameos, rather than full biographies, they still utilize business biography as a methodology for comprehending business motivation and success or failure. This does not, however, lead on to addressing broad themes of objectives and performance; instead, the studies focus more on the individual element of personality. . . .

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