| Book Review | Indiana Magazine of History, 103.2

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| Book Review | Indiana Magazine of History, 103.2 | The History Cooperative

Reviews

Raising Consumers
Children and the American Mass Market in the Early Twentieth Century

By Lisa Jacobson

(New York: Columbia University Press, 2004. Pp. xiii, 299. Illustrations, photographs, notes, index. $37.00.)

Arguing that the commercialization of American childhood preceded the rise of "the television age and postwar affluence" (p. 1), Lisa Jacobson asserts that the child consumer played an important role in the early decades of the twentieth century. Children, as the bearers of modernity, gained authority and autonomy through their participation in the increasingly powerful consumer capitalism of the 1920s and 1930s when a growing emphasis on the fulfillment of personal desire altered the nature of family relationships, moral authority, and social hierarchies. By examining children's position in American consumer society, Raising Consumers locates children's place at the center of American history by demonstrating their influence on the marketplace as well as on the family and the home.

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Reviews

Raising ConsumersChildren and the American Mass Market in the Early Twentieth Century

By Lisa Jacobson

Raising Consumers
Children and the American Mass Market in the Early Twentieth Century