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| Book Review | The American Historical Review, 112.2 | The History Cooperative
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April, 2007
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Book Review

Canada and the United States



Richard Abel. Americanizing the Movies and "Movie-Mad" Audiences, 1910–1914. Berkeley and Los Angeles: University of California Press. 2006. Pp. xvii, 373. $29.95.

This volume is a kind of sequel to Richard Abel's influential book, The Red Rooster Scare: Making Cinema American 1900–1910 (1999). In the previous work, Abel ably demonstrated how U.S. film company efforts to exclude the leading French film manufacturer Pathé-Freres by 1909 contributed to consolidation of a specifically American film industry and a nationally identified and identifiable cinema. This new volume extends the thesis to the succeeding years of 1910–1914. These are the years in which Hollywood emerged as a capital of film production, the feature film became the standard, and motion picture exhibition stabilized in theaters built solely for the purpose of showing movies. Abel treats the movie business—production, distribution, and exhibition—as well as developing film style and newly identified film audiences whereas most previous studies of this period tend to focus on only one of these subjects. . . .

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