| Book Review | The American Historical Review, 111.3

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| Book Review | The American Historical Review, 111.3 | The History Cooperative

Book Review

Canada and the United States

Michael Augspurger. An Economy of Abundant Beauty: Fortune Magazine and Depression America. Ithaca: Cornell University Press. 2004. Pp. viii, 292. $34.95.

Michael Augspurger's book might be said to grapple with two well-known ironies in the history of Henry Luce's Fortune magazine: that its upbeat vision of corporate leadership was announced just three days before the stock market crash of 1929, and that this flagship of American industry was staffed by intellectuals with virtually no business background (p. 65). In order to rethink these contradictions, Augspurger recounts Fortune's cultural offerings from 1929 to the early 1950s: its editorial proclamations, its artwork and artistic commentary, and its famous investigative surveys and roundtables on the social turmoil of the Great Depression. Drawing particularly on Roland Marchand's work, he explores how Fortune guided corporate elites and professional managers through the crisis of the 1930s by cultivating a sophistication and pluralistic awareness that might make business more broad-minded and socially responsible.

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