| Book Review | The American Historical Review, 111.1

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| Book Review | The American Historical Review, 111.1 | The History Cooperative

Book Review

Canada and the United States

Lester C. Olson. Benjamin Franklin's Vision of American Community: A Study in Rhetorical Iconology. (Studies in Rhetoric/Communication.) Columbia: University of South Carolina Press. 2004. Pp. xviii, 323. $49.95.

Lester C. Olson stands nearly alone among contemporary scholars of rhetoric and communications in his continuing interest in the emblems used during the era of North American revolutions against political and social authority that became the American Revolution against Great Britain. Olson's first, award-winning book in this field, Emblems of American Community in the Revolutionary Era: A Study in Rhetorical Iconolgy (1991), was encyclopedic in its attention to the hundreds of visual images—from serpents, American Indians, and children to exotic animals and other beasts—representing the changing views held in Britain and Europe of British North America. As Olson indicates, the rhetorical use of verbal imagery and metaphor has been well documented, even by scholars of rhetoric. Yet the rhetorical use of visual images employed during the period has not generally been studied by scholars of rhetoric, even though rhetoricians are particularly well suited to evaluate the multiple meanings potentially available to different transatlantic audiences. The importance of Olson's work lies in the range of visual media he considers and the quality of the evaluations offered regarding the circulation and reception of these images.

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