| Book Review | The American Historical Review, 111.1

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| Book Review | The American Historical Review, 111.1 | The History Cooperative

Book Review

Canada and the United States

Michael Dawson. Selling British Columbia: Tourism and Consumer Culture, 1890–1970. Vancouver: University of British Columbia Press. 2004. Pp. xii, 274. Cloth $85.00, paper $35.95.

In 1903, Herbert Cuthbert was trying to choose a cover illustration for the Tourist Association of Victoria's publication. He thought "a sailor, a soldier, a miner or lumberman" would be best (p. 212). This choice may seem rather drab, but as Michael Dawson points out, until the 1930s promoters saw tourism as a means to attract settlers, investors, industry, and agriculture to British Columbia. They sold the region to visitors as a natural haven from the modern world, but they sold it harder as a place of opportunity where people should come to live and work. By the mid-1960s, promoters had long abandoned that idea and were following a more creative and consumer-oriented agenda. Some, for instance, wanted to advertise British Columbia by taking a giant totem pole on tour across Canada and planting it in downtown Ottawa. This symbol, first adopted by the "Totem-Land Society" and then the Greater Vancouver Tourist Association (GVTA) in 1950, was supposed to draw tourists who would bring in their money, spend it, and leave. And native culture was not the only thing for sale; Totem Land was also home to the Olde English Inn, where you could watch cricket, drink tea, and eat crumpets.

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