| Book Review | The American Historical Review, 110.5

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| Book Review | The American Historical Review, 110.5 | The History Cooperative

Book Review

Canada and the United States

Brian Ward. Radio and the Struggle for Civil Rights in the South. (New Perspectives on the History of the South.) Gainesville: University Press of Florida. 2004. Pp. xvi, 437. $39.95.

Those who are familiar with Brian Ward's groundbreaking treatise detailing the relationship between rhythm and blues and the changing nature of racial consciousness in the second half of the twentieth century may be surprised to find that his latest offering pays very little attention to popular music. After successfully stretching the interpretative and methodological parameters of civil rights scholarship in his award-winning Just My Soul Responding: Rhythm and Blues, Black Consciousness, and Race Relations (1998), his comparatively conventional examination of black-oriented and owned radio adheres more readily to existing movement and historical literature. This is not to suggest that it is any less insightful or innovative than his earlier work. To the contrary, Ward's fairly straightforward approach to the development of African American radio in the post-World War II South accomplishes the goal he intended: that is, to rescue and retrieve a previously neglected yet vital phenomenon from the margins of the civil rights saga. With sharp analysis and a persuasive and effective writing style, Ward certainly demonstrates that the mass communication medium assumed more than a passive part in the evolution of the black freedom struggle.

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