| Book Review | The American Historical Review, 110.1

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| Book Review | The American Historical Review, 110.1 | The History Cooperative

Book Review

Canada and the United States

Candy Gunther Brown. The Word in the World: Evangelical Writing, Publishing, and Reading in America, 1789–1880. Chapel Hill: University of North Carolina Press. 2004. Pp. xiv, 336. Cloth $59.95, paper $19.95.

In recent years, noted bestseller lists finally have caught on to the fact that books from Christian publishers, marketed to a Christian audience through Christian bookstores, are huge sellers—the most notable example being the Left Behind series, which portrays in dystopian novel form what happens on earth after Jesus comes and whisks away his believers. In the nineteenth century, religious publishers were instrumental in creating the business of American mass publishing. David Morgan explored this development in the world of visual culture in his seminal work Protestants and Pictures: Religion, Visual Culture, and the Age of American Mass Production (1999).

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