| Book Review | The American Historical Review, 109.3

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| Book Review | The American Historical Review, 109.3 | The History Cooperative

Jim Weeks. Gettysburg: Memory, Market, and an American Shrine. Princeton: Princeton University Press. 2003. Pp. xii, 267. $29.95.
Jim Weeks asks important questions of Gettysburg, the Civil War battlefield, in this book. Around the world, heritage tourism has become an important source of income and a major source of information about the past. Its popularity raises issues about the clash between historical knowledge and belief, memorial play and commemoration, and the question of who decides what the interpretation and tourist experience should be. The role of commerce and "expert" clients at museums and historical sites bedevils historians, whose training does not include a marketplace of images and things, rather than ideas, for history.	1
Weeks looks at Gettysburg as a national shrine where a commercial component always had a role and the landscape constantly shifted in response to that component. He divides the history of the site into four sections. The first, "A Genteel Summer Resort, 1863–1884," explores the intersection at Gettysburg of memory after the battle and the market that developed to provide a sublime experience of rural landscape for genteel visitors.	. . .

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