| Book Review | The American Historical Review, 108.3

You have not been recognized as a subscriber to the AHR online. About 145 words from this article are provided below; about 578 words remain.

If you are a individual member of the American Historical Association, you may:: • login here if you have already registered for online access.; • Or if you're already logged in register your subscription.
• Set up your online account for the first time. AHA members can go to the AHA individual membership section to locate their member numbers.
If you are not a member of the American Historical Association, you can:: • Join the AHA and receive many member benefits including print and electronic issues of the American Historical Review.
• Purchase a research pass to gain two hour access to the entire History Cooperative web site. You will have full access to current issues of the American Historical Review (104.3-present). Note: the Research Pass does not provide access to JSTOR's holdings of the American Historical Review.
Instititutions can:: • Subscribe to this journal and receive print and electronic issues.
• Activate your existing subscription so that we recognize your IP number ranges.

| Book Review | The American Historical Review, 108.3 | The History Cooperative

Book Review

Canada and the United States

Juliann Sivulka. Stronger than Dirt: A Cultural History of Advertising Personal Hygiene in America, 1875–1940 Amherst, N.Y.: Humanity Books. 2001. Pp. 369. $28.00.

Beginning in the late nineteenth century, advertising mass-produced toiletries to a national marketplace became instrumental in effecting new standards of grooming in the United States. Juliann Sivulka has reproduced a representative collection of fascinating ads and intriguing ephemera for selling soaps and bathroom fixtures in this densely illustrated text. Some eighty-seven well-chosen images chronicle the evolution of soap advertising in modern America. Although she writes at length, Sivulka is explicitly demure: "the vision of the present work is to document and piece together the artifacts and activities involved in the social dynamic concerning cleanliness in North American [sic] from 1875 to 1940, not to theorize about it" (p. 310). That caution bears iterating. . . .

There are about 578 more words in this article. Please log in (or, if you are not yet an authorized user, please go to the User Setup page) to gain full access rights. Or if you're already logged in register your subscription.