| Book Review | The Western Historical Quarterly, 35.4

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| Book Review | The Western Historical Quarterly, 35.4 | The History Cooperative

Suburban Xanadu: The Casino Resort on the Las Vegas Strip and Beyond. By David G. Schwartz. (New York: Routledge, 2003. × + 243 pp. Illustrations, notes, bibliography, index. $22.95, paper.)
After World War II, city boosters in Las Vegas began looking around for ways to economically develop the city. They decided that tourism was their ace in the hole. The chamber of commerce used major advertising firms to establish Las Vegas as a trademark premier tourist resort. Vice raids in Los Angeles and later the 1950 Kefauver hearings on organized crime, the closing of a number of illegal gambling operations, caused several illegal gamblers to establish gaming resorts just outside Las Vegas.	1
David Schwartz's book discusses the growth of gaming resorts: after the first casino resorts were built in the 1940s on the "strip" of Los Angeles highway (Route 91) south of Las Vegas, they continued to grow, each new resort having more rooms and elaborate buildings tied to themes to attract gamblers. Casino officials tried to provide all the services (food, lodging, star entertainment, clothing stores, etc.) so that when tourists arrived they would have no need to leave the casino resort and would continue to gamble.	. . .

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