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| Book Review | The Journal of American History, 96.1 | The History Cooperative
96.1  
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June, 2009
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Book Review



Liquor in the Land of the Lost Cause: Southern White Evangelicals and the Prohibition Movement. By Joe L. Coker. (Lexington: University Press of Kentucky, 2007. x, 329 pp. $50.00, ISBN 978-0-8131-2471-1.)

According to its dust jacket, this book is "the first comprehensive survey of temperance in the South." Not exactly. As Joe L. Coker makes clear in his introduction, his focus is on Tennessee, Alabama, and Georgia, states that "reflect the southern context on a number of levels and capture much of the diversity of the South in terms of politics, geography, economic development, religion, wartime and Reconstruction experience, and social makeup" (p. 7). Some readers, myself included, might initially question how an author can posit conclusions for a region based on the examples of three states. Yet Coker's monograph is a nuanced, gracefully written, and utterly persuasive interpretation of how evangelical Christians successfully "adapt[ed] the prohibition message to the idiosyncrasies of southern culture" (p. 237). 1
      Coker's opening chapter provides a splendid overview of the temperance movement in the antebellum South. Despite the best efforts of dry leaders, no southern state followed the example of the thirteen northern states between 1851 and 1855 that enacted "Maine laws" establishing statewide prohibition. Temperance advocates in Dixie failed, Coker argues, because they "lacked not only the will to use the power of the state but also the means of raising the liquor issue to a crisis level, so that the white male population would have no choice but to address it" (p. 24). . . .

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