| Book Review | The Journal of American History, 95.1

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| Book Review | The Journal of American History, 95.1 | The History Cooperative

Book Review

Favored Flowers: Culture and Economy in a Global System. By Catherine Ziegler. (Durham: Duke University Press, 2007. viii, 306 pp. Cloth, $79.95, ISBN 978-0-8223-4007-2. Paper, $22.95, ISBN 978-0-8223-4026-3.)

In 2004, the United States imported $700 million in fresh-cut flowers, mainly from the Netherlands, Colombia, Ecuador, Canada, Costa Rica, Mexico, Israel, and New Zealand. This book contributes to the growing body of literature on commodity chains and to the understudied history of imports into the United States by telling the story of the flowers sold in the New York metropolitan area. After an introductory chapter on floral provisioning and consumption between 1870 and 1970, it concentrates on the years since 1970 and especially the recent past. Written by an anthropologist, it draws heavily on ethnographic fieldwork. It mixes interpretations of business practices with sociological analyses of chain participants and some attention to the cultural aspects of flower consumption.

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