| Book Review | The Journal of American History, 94.2

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| Book Review | The Journal of American History, 94.2 | The History Cooperative

Book Review

Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s. By Inger L. Stole. (Urbana: University of Illinois Press, 2006. xviii, 290 pp. Cloth, $50.00, ISBN 978-0-252-03059-8. Paper, $25.00, ISBN 978-0-252-07299-4.)

Twentieth-century advertising has been shaped by new technologies from industrial mass production to new media. But what about the laws that regulated commercial advertising? That history is told in Inger L. Stole's carefully researched and well-written story of the struggles among consumer advocates, advertisers, and government agencies over what federal legal constraints should apply to deceptive ads, especially for life-threatening products. Stole argues that advertising interests mobilized public relations in a successful bid to limit the regulation of advertising and laid foundations for the arguments and lobbying techniques that are still in use today.

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