| Book Review | The Journal of American History, 93.4

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| Book Review | The Journal of American History, 93.4 | The History Cooperative

Book Review

How New York Became American, 1890–1924. By Angela M. Blake. (Baltimore: Johns Hopkins University Press, 2006. xiv, 242 pp. $49.95, ISBN 0-8018-8293-1.)

How did New York City go from a place known during the nineteenth century for its extremes of wealth and poverty and its moral depravity to the reliably "American" metropolis of the early twentieth century, considered an attractive tourist destination and a modern business center? That is the question that Angela M. Blake poses in her study of the transformation of New York's public image. Using the advertising technique of branding as both a metaphor and a conceptual scheme, Blake devotes special attention to the travel industry's role in shaping urban representations as part of the formation of national identity.

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