| Book Review | The Journal of American History, 93.3

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| Book Review | The Journal of American History, 93.3 | The History Cooperative

Book Review

Herbert A. Simon: The Bounds of Reason in Modern America. By Hunter Crowther-Heyck. (Baltimore: Johns Hopkins University Press, 2005. xii, 420 pp. $49.95, ISBN 0-8018-8025-4.)
Herbert A. Simon (1916–2001) was one of the leading lights of the cognitive revolution in American behavioral science during the second half of the twentieth century. Ambitious and shrewd, he was possessed by a messianic "faith in the power of organized intelligence, especially his own" (p. 96). The long arc of his academic career was marked by several notable achievements in various scientific fields—administrative behavior, econometrics, and artificial intelligence—and in 1978 he became a Nobel laureate in economics.	1
Hunter Crowther-Heyck structures this biography as an unfolding of Simon's struggle to reconcile two opposing ideologies of human nature: "the perfectly rational, perfectly free homo economicus of the sciences of choice and the perfectly malleable, perfectly docile homo administrativus of the sciences of control" (p. 318). Seeing the world as a complex system, Simon developed techniques and invented tools to model the body, the mind, and the bureaucracy as he pioneered a new model of man—homo adaptivus.	. . .

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