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| Book Review | The Journal of American History, 92.4 | The History Cooperative
92.4  
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March, 2006
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Book Review


Irresistible Empire: America's Advance through Twentieth-Century Europe. By Victoria de Grazia. (Cambridge: Belknap, 2005. 586 pp. $29.95, ISBN 0-674-01672-6.)
In this stimulating book, Victoria de Grazia explains how an American "market empire" displaced an Old World consumer regime built around community, solidarity, and class hierarchy. In its stead, American entrepreneurs, aided by the U.S. government, spread the values of efficient distribution, brand "personality," and egalitarian consumption. Drawing on prodigious research in American, German, French, and Italian sources, de Grazia presents the United States as a "great imperium with the outlook of a great emporium" (p. 3). . . .
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