| Book Review | The Journal of American History, 92.1

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| Book Review | The Journal of American History, 92.1 | The History Cooperative

Book Review

Cold War Holidays: American Tourism in France. By Christopher Endy. (Chapel Hill: University of North Carolina Press, 2004. xvi, 286 pp. Cloth, $49.95, ISBN 0-8078-2871-8. Paper, $19.95, ISBN 0-8078-5548-0.)

Christopher Endy's interesting book argues that foreign tourism should be considered an important part of international relations. It begins by showing how the Americans running the Marshall Plan promoted American tourism to Europe as a relatively painless way of pumping dollars into the devastated Western European economies. They also hoped that Americans visiting Europe would be impressed by the plan's achievements and that, as a result of their personal contacts with Europeans, they would support their country's leadership of an Atlantic alliance against the Soviet threat. After the Marshall Plan ended, these two motives, one economic, the other political, spurred the Eisenhower administration to continue encouraging American tourism to Europe, despite reports that many American tourists were failing to act as the hoped-for goodwill ambassadors abroad. France, the most popular American overseas destination, was central to these hopes and was also the rock upon which some of them, particularly the "people-to-people" ones, foundered.

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