| Book Review | The Journal of American History, 91.4

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| Book Review | The Journal of American History, 91.4 | The History Cooperative

Book Review

Signs in America's Auto Age: Signatures of Landscape and Place. By John A. Jakle and Keith A. Sculle. (Iowa City: University of Iowa Press, 2004. xxxiv, 219 pp. Cloth, $49.95, ISBN 0-87745-889-8. Paper, $24.95, ISBN 0-87745-890-1.)

John A. Jakle, a geographer, and Keith A. Sculle, a historian and historic preservationist, have founded a sort of roadside industry together over the past decade: the franchise now includes the books The Gas Station in America (1994), The Motel in America (with Jefferson Rogers, 1996), and Fast Food (1999). In this, the latest entry in their series on what might be called vernacular curbside geohistory, Jakle and Sculle turn their attention to the wayfinders along Main Street and the Interstate—from the decaying billboards recommending a long detour to Wall Drug (only 537 miles ahead!!), a cold Coke just over the brow of the next hill, or Harry's Haberdashery, just there, on the left, under the sign of the blinking pink Stetson hat. And, of course, the big green overhead sign pointing to the cutoff for I-90.

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