| Book Review | The Journal of American History, 91.4

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| Book Review | The Journal of American History, 91.4 | The History Cooperative

Book Review

From Total War to Total Diplomacy: The Advertising Council and the Construction of the Cold War Consensus. By Daniel L. Lykins. (Westport: Praeger, 2003. xii, 128 pp. $64.95, ISBN 0-275-97782-X.)
After World War I, controversy erupted over the Wilson administration's sponsorship of an official wartime propaganda agency. The wrangling over the Committee on Public Information prompted the Franklin D. Roosevelt administration to sell America's involvement in World War II to the American people, at least in part, through the private channels of the Advertising Council—a collaboration that also helped frame the rhetorical foundation of the Cold War. Daniel L. Lykins's book attends to the early years of the Advertising Council (1940–1950), when it "planned programs in a way that presented the administration as following, rather than leading, public opinion" (p. 64).	1
Although the council's formation grew out of a patriotic fervor to support the war effort, other motives were aligned with the business community's desire to protect the advertising industry in the New Deal era, to promote a renewed faith in business and the economy in the Great Depression's aftermath, to reinvigorate a free enterprise commitment during a period of enhanced governmental intervention, and to foster an internationalist vision at a time of deep-seated isolationism. Funded mostly by donations from the business community, the Advertising Council's advertisements combined "patriotism, business boosterism, and attacks on New Deal liberalism" (p. 9).	. . .

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