| Book Review | The Journal of American History, 91.4

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| Book Review | The Journal of American History, 91.4 | The History Cooperative

Book Review

Freedom from Want: American Liberalism and the Idea of the Consumer. By Kathleen G. Donohue. (Baltimore: Johns Hopkins University Press, 2003. xiv, 326 pp. $45.95, ISBN 0-8018-7426-2.)
In the midst of the current obesity crisis, Kathleen G. Donohue's history of consuming offers a timely perspective. She relates in close detail a struggle pitting a late nineteenth-century producerist paradigm honoring business prowess against efforts on behalf of consumers, begun by Progressive reformers at the turn of the century and carried on by liberals and New Dealers.	1
Producerism, Donohue tells us, argued that value stems from producing. Consumer-ism took the contrasting approach that consumer satisfaction defines value and, backed by government regulation, should determine what business will produce. Consumptionism more expansively calls for production beyond need in order to create high profits for producers and abundance for the public.	. . .

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