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Reviewed by David L. Gladstone | Reviews | Journal of American Ethnic History, 27.2 | The History Cooperative
27.2  
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Winter, 2008
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New Orleans on Parade: Tourism and the Transformation of the Crescent City. By J. Mark Souther. Baton Rouge: Louisiana State University Press, 2006. xi + 303 pp. Photographs, notes, bibliography, and index. $34.95 (cloth).

      With the decline of manufacturing and other traditional "rust belt" industries and the rise of suburbia after World War II, U.S. policy makers and business leaders in many cities have sought ways to staunch the outflow of residents and capital and to attract new residents and investors. In global economic centers such as New York, steep losses in manufacturing and port employment have been offset by increases in producer- and financial-services jobs and the accompanying economic activity, including tourism. In less well-integrated cities, however, policy makers have tried to stem economic decline by promoting their cities' perceived cultural uniqueness or by developing some contrived set of attractions or both. 1
      In New Orleans on Parade, J. Mark Souther traces the attempts of local elites to maintain the city's viability. Although Souther covers some material from before 1945, the bulk of this book explores the later twentieth century, when prominent New Orleanians charted a course that made New Orleans a kind of exemplar of tourism-led urban redevelopment that prefigured later developments in other American cities. In an apt metaphor, he likens its preserved historic core, the French Quarter, to a Pittsburgh steel mill or a Detroit automobile plant as an engine of economic development that produces not steel or cars but tourist experiences. . . .

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