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| Book Review | Indiana Magazine of History, 102.3 | The History Cooperative
102.3  
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September, 2006
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Reviews

Signs in America's Auto Age
Signatures of Landscape and Place

By John A. Jakle & Keith A. Sculle
(Iowa City: University of Iowa Press, 2004. Pp. xxiii, 219. Illustrations, notes, bibliography, index. Clothbound, $49.95; paperbound, $24.95.)

John Jakle and Keith Sculle are well-known writers on the landscape of the automobile age in the United States. They have crafted books on the gas station, the motel, and fast food restaurants; now they have written a book on roadside signs. 1
      In section one, the authors study the variety of commercial signs found on town and city Main Streets, and along the rural roadsides. They pay particular attention to billboards and to storefront display windows, and claim that the overall assemblage of facilities (signs, buildings, and parking lots) "created a visual ensemble exciting and inviting. They did not amount to chaos, as traditionalists decried" (p. 46). This claim positions them in opposition to cultural geographers such as Pierce Lewis and Wilbur Zelinsky, who have made a strong case that outdoor commercial signs are an abomination. . . .
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