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| Book Review | Environmental History, 13.4 | The History Cooperative
13.4  
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October, 2008
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Book Review


Counterculture Green: The Whole Earth Catalog and American Environmentalism. By Andrew G. Kirk. Lawrence: University Press of Kansas, 2007. xiii+303 pp. Illustrations, notes, bibliography, and index. Cloth $34.95.

Divided into six chapters, this interesting book discusses the Whole Earth Catalog and its influence on the environmental movement in America. Begun in 1968 by Stewart Brand, the catalog stressed pragmatic environmentalism, a philosophy that helped to account for its wide appeal. This unique viewpoint stressed human creativity, sustainable living, and achievements in technology. 1
      According to Kirk, this counterculture environmentalism, like the catalog, emphasized pragmatism. The catalog provided the reader tools, essays, and other products that promoted self-sufficiency. Adhering both to elements of antimodernism and modernism, this movement promoted sustainability. It is the author's thesis that this philosophy, found in the Whole Earth Catalog, represented the most viable path to a world that could conyinue to support its population. Here, technology could peacefully coexist with nature. . . .

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