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Book Review
Canada and the United States
Nikki Mandell. The Corporation as Family: The Gendering of Corporate Welfare, 18901930. (The Luther Hartwell Hodges Series on Business, Society, and the State.) Chapel Hill: University of North Carolina Press. 2002. Pp. x, 208. Cloth $49.95, paper $19.95.
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Based on solid research in numerous corporate archives and good coverage of the relevant secondary literature, this book advances two arguments. First, female welfare managers played a "pioneering role in corporate labor relations," and, second, "the gendered nature of the welfare system laid the groundwork for permanent changes in the American workplace and in employers' relations with their employees" (p. 158). These arguments are sustained through Nikki Mandell's attention to the connections among various models for the corporate "family" and her analysis of the crucial middle layer in corporate organization epitomized by welfare managers. The book reinforces the growing literature on the gendered nature of corporate organization and experience while at the same time charting new layers of complexity in workplace relations. |
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First female, and later male, welfare managers built on assumptions about family and gender to put themselves forward "as models of a new professional business manager" (p. 9), in effect incorporating assumptions about gender into definitions of professionalism. Women made good welfare managers because their gender coding most closely matched their role in the corporate "family" as "mothers." Although welfare work's gender status never achieved the congruence it did in nursing or social work, femaleness and maleness shaped expectations about professionalism and behavior in important ways. |
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