| Book Review | The Journal of American History, 93.2

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| Book Review | The Journal of American History, 93.2 | The History Cooperative

Book Review

The San Diego World's Fairs and Southwestern Memory, 1880–1940. By Matthew F. Bokovoy. (Albuquerque: University of New Mexico Press, 2005. xx, 316 pp. $29.95, ISBN 0-8263-3642-6.)

Matthew F. Bokovoy's premise is simple and intriguing: "In Southern California and the Southwest, no two events shaped the modern Spanish heritage more profoundly than the San Diego Exposition of 1915–16 and of 1935–36" (p. xvii). Although these expositions "outlined a comprehensive portrait of the American Southwest, its peoples, and cultures for the American Public," Bokovoy claims that scholarship on southwestern image-building has largely ignored them (p. xvii). He further notes that while most scholarship portrays Southwest image-building as "false consciousness" based on racial stereotyping, "cultural promoters reenvisioned with sympathy the history and culture of Indians and ethnic Mexicans" (p. xviii).

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