| Movie Review | The Journal of American History, 92.3

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| Movie Review | The Journal of American History, 92.3 | The History Cooperative

Movie Reviews

Tupperware! Dir. by Laurie Kahn-Leavitt. Prod. by Laurie Kahn-Leavitt and Robin Hessman. Filmmakers Collaborative/Blueberry Hill Productions, 2004. 65 mins. (PBS Video, 1320 Braddock Place, Alexandria, VA 22314-1698; 800-344-3337; <shop@pbs.org>; <http://shop.pbs.org/education/> [Sept. 12, 2005])
Tupperware! takes a seemingly mundane topic—the development of the Tupperware company—and presents an unexpectedly rich story that illuminates popular culture, gender studies, and business history. The film is structured around the spectacular rise and fall of Brownie Wise, the saleswoman who built an "army of Tupperware ladies"—women who sold Tupperware plastic goods to neighbors in their homes and so could earn money without violating the powerful gender constraints of the postwar era.	1
The film first introduces Earl Silas Tupper, a tree surgeon and tinkerer who in 1946 invented the plastic "wonderbowl" with the sealable "burping" lid. Brownie Wise convinced Tupper in 1951 to sell his innovative product exclusively at "home parties" rather than in department stores. She was named vice president and general manager, moved company headquarters to Kissimmee, Florida, and crafted a colorful employee culture of yearly "jubilees" and extravagant prizes. Soon she was a rising corporate star, featured on the covers of Business Week and Cosmopolitan.	. . .

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