| Book Review | The Journal of American History, 91.4

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| Book Review | The Journal of American History, 91.4 | The History Cooperative

Book Review

Mass Media and the Shaping of American Feminism, 1963–1975. By Patricia Bradley. (Jack-son: University Press of Mississippi, 2003. xviii, 322 pp. Cloth, $46.00, ISBN 1-57806-612-3. Paper, $18.00, ISBN 1-57806-613-1.)

Patricia Bradley, a professor of communications, argues that mass media facilitated the rapid rise of second-wave feminism by disseminating its fervor and ideas and also contributed to its demise after the early 1970s by narrowing its coverage to a focus on women's entry into male jobs. Bradley pays some attention to books and movies, but she focuses primarily on newspapers, magazines, and television, providing a lively, if episodic, discussion of how feminists attempted to use the media and how the media in turn framed the women's movement.

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